Alison Salmond

Identity – branding

Alison Salmond

Pilates Tutor and Instructor Trainer

Identity – branding

Alison is a registered Osteopath and an internationally recognised STOTT PILATES Lead Instructor Trainer.

Alison approached us to help translate her ideas and freshen up the look and feel of her company. Alison provided me with some icons after researching the web for inspiration.Her idea was to integrate the spine and with abstract person an image to link both pilates and osteopathy.

Icon: I wanted to create something competitive, original, a logo, which stands out and distinguish itself from others. The icon itself I wanted to reflect a Pilates exercise rather than a generic exercise pose. I played with the lines a lot and tried to Inject movements to legs and hands to simulate organic and the waves. The spine was incorporated as an abstract element.

 

Typography: I wanted to use a clear modern but contemporary at same time font. Lowercase type is positioning a brand as being friendlier, less stiff/formal and more accessible. A simple clean logo that reflects trust and professionalism.

Colour theme: Blue and green was chosen as the primary colour. Alison wanted the colours to reflect the ocean crystal clear colours. She was keen to keep both colours and wanted a range, a colour progression between those two. I choose a grey/bluish as secondary colour for the typography as I wanted the icon to stand out.

From the smallest brief, Elisavet created an amazing logo. Quick, talented and professional. Highly recommended.

Alison Salmond
MSc, BSOst, PGCE Specialist Musculoskeletal Osteopath
and UK Lead Instructor Trainer (STOTT Pilates)

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