This dynamic concept is based on abstract representation of her initial name letters, S and A, creating an abstract silhouette of a person exercising. Typography used is very clear and simple so the icon can stand out and become more recognisable when it is on its own.
Recently I have completed developing her new website, shonaatkin.co.uk. When Shona briefed me, her priorities were very specific. It was important the navigation to be clean, functional and easy for her clients to find classes or information and be able to book them without feeling overwhelmed with lots of graphics or images. I wanted to create a website with a strong use of clean design.