Barkston Rooms, Earls Court

Identity – branding – website – print
barkstonrooms.com

barkston rooms designed by pyrus services

Barkston Rooms

Earls Court

Identity – branding – website – print
barkstonrooms.com

Barkston Rooms is a hostel which is located in west London, Earls Court. They wanted to refresh rather backdated no consistent branding.

Their existing logo was too corporate and didn’t reflect their clients – target group, young, students. Their suggestion was to use the initials BR instead of the crown by keeping the same colour scheme.

Idea: My idea was to create a modern logo that would appeal to young-students. This age group is all about the social media and wanted to incorporate this into the logo.

 

Execution: Firstly I created an abstract “techno” BR. With the use of a square I wanted to make the logo like a live platform like Instagram where visitors can see their images. This logo can be used either on its own or inside a box depending of the application.

Typography: Typography used is simple to make the icon stand out and something that will not age easily and last.

I have also redesigned their website in order to improve the navigation, increase bookings directly from them and provide an optimal viewing and ability to navigate with minimum resizing across a wide range of devices (from desktop computer monitors to mobile phones).

barkston rooms designed by pyrus services
barkston rooms designed by pyrus services
barkston rooms designed by pyrus services
barkston rooms designed by pyrus services
barkston rooms designed by pyrus services
barkston rooms designed by pyrus services
barkston rooms designed by pyrus services
barkston rooms set menu designed by pyrus services
barkston rooms set menu designed by pyrus services

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