heales cycles
Identity – branding – print
heales cycles
Identity – branding – print
Heales cycles is a small independent bike shop, boutique selling high end bikes. Established in 1936 and it is still privately and locally owned. It is supported by local authority Waltham Forest and they run weekly guided rides and events from the shop.
I was approached to help them modernise their old dated logo and branding and create a branding that will stand out against other high street competitors. After identifying the key aspects of their character and what they stand for it became clear that their identity needed to reflect everything that they offer, not just selling bikes but also the events they offer to the community with the support of the local authority Waltham Forest. The new logo needed to reflect outdoor cycling experience. The forest needed to be the main element and create a nice organic, fun and friendly logo.
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