Promotional materials to promote
beauty and holistic treatments.


Promotional materials to promote  beauty and holistic treatments.

YMCA Club is the largest gym facility in central London and is a part of Central YMCA, the world’s founding YMCA and the UK’s leading health, fitness and education charity.

The brief was to raise awareness of the health and beauty treatments available at the Club and drive more bookings for the Club Therapists. The Therapists rooms were situated on the basement of the building and as it was quite hidden it could be easily missed by the members.

I needed to create a “branding” more suitable for holistic therapy that didn’t had to tight with the YMCA Club branding.

I was also involved in directing the photoshoot and liaising with the photographer for the Therapists profiles.